Branding

Articles in the Branding category. Practical takes from ASG's operators.

Best Dropshipping Suppliers in China 2026: 7 Top Picks

The expensive mistake: wiring a deposit to a supplier you found on a forum, receiving your first 50 units, and discovering the…

Sep 18, 2026 18 min

Branding

Why Slow Shipping Kills Dropshipping Profits & How to Fix It

Slow shipping destroys dropshipping margins in three ways simultaneously: it drives up refund rates, accelerates customer churn, and forces expensive rush-carrier upgrades…

Sep 3, 2026 18 min

Branding

Why New Shopify Stores Fail: 10 Sourcing & Fulfillment Mistakes to Avoid With a Reliable China Agent

Roughly 80% of new e-commerce stores close within their first 24 months11, and supply-chain problems can accelerate that failure by eroding margins…

Sep 1, 2026 11 min

Branding

Air Freight vs Sea Freight for China E‑commerce: Costs, Lead‑Times & How to Choose

When importing goods from China to the United States, selecting between air freight and sea freight is one of the most consequential…

Aug 27, 2026 12 min

Branding

What Is a Sourcing Agent? Roles, Types, Fees & How to Choose

A sourcing agent finds, vets, and negotiates with overseas suppliers for you. Learn how they work, what they cost, and when to…

Aug 18, 2026 10 min

Branding

Essential Dry Skin Care Product Categories and Their Function

Best skincare products for dry skin: popular categories and supplier selection guide covering barrier-repair ingredients, hydrators, and what to look for in…

Aug 11, 2026 14 min

Branding

Why Custom Packaging Outperforms Generic by 40% on Repeat Rate

A six-month controlled experiment across 12 brands. Custom-packaged orders generated 40% more repeat purchases. Here is the breakdown.

May 13, 2026 2 min