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Private Label & White Label · Level 1

Your Brand.
On 10,000+ Already-Winning Products.

Skip the product development cycle. Pick a factory-proven product. Add your branding. Ship in 14 days. The lowest-risk path from generic reseller to real brand owner.

50+ unit MOQ · 14-day turnaround · 500+ brands launched

The Reseller Problem

If You Recognize These Reviews, You’re Stuck.

“Exact same as Seller X” “Found it $3 cheaper elsewhere” “Works fine, nothing special” “Cheap plastic, no brand” “Came in a plain brown box” “Generic quality, as expected” “Exact same as Seller X” “Found it $3 cheaper elsewhere” “Works fine, nothing special” “Cheap plastic, no brand” “Came in a plain brown box” “Generic quality, as expected”

These are the exact reviews your commodity products attract. Every one of them tells customers: this is a forgettable purchase from a forgettable seller.

What Private Label Changes

Six Ways Your Brand Changes the Conversation.

01

Higher AOV

+28–45% avg. order value

02

Customer Recall

Brand name remembered

03

Repeat Rate

2.8x vs generic resell

04

Amazon Registry

Brand protection unlocked

05

Word of Mouth

Shareable unboxing drives social

06

Pricing Power

No more race-to-bottom

Same Product, Different Outcomes

White Label vs. Private Label.

Same underlying product. Wildly different commercial result.

White Label · What Everyone Does
🏷️ STICKER

Plain Product + Your Sticker

  • × MOQ: 1 unit
  • × No exclusivity
  • × Brown box shipping
  • × No Amazon Brand Registry
AOV: £22 · Repeat: 4%
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Private Label · What Scaling Brands Do

10,000+ SKUs Ready to Brand

Browse Our Pre-Qualified Catalog.

Eight verticals. Every product factory-vetted, compliance-ready, branding-friendly. Tell us a category — we send 20+ candidates with samples.

14-Day Launch

From Strategy Call to First Branded Shipment.

Day 1–2Product Selection

Shortlist 5–10 candidates from our catalog matched to your margin & category.

Day 3–5Samples Couriered

Physical samples at your door. Test quality, feel, finish before any production.

Day 6–7Brand Spec Lock

Approve logo placement, colors, packaging. Pay 30% deposit.

Day 8–12Production

Factory produces your branded units. Photo updates every 48h.

Day 13Pre-Dispatch QC

Every unit inspected. Photo/video proof sent to you.

Day 14Warehouse Intake

Stock arrives. Ready to ship customers. Launch live.

What You’ll Actually Pay

Three Pricing Tiers · Zero Hidden Markups.

Starter for validation. Growth for scaling. Enterprise for category leaders. All factory prices visible in your contract.

Starter
50 units

Best for first-time private label or category testing

  • Up to 2 branded SKUs
  • Logo print / sticker / swing-tag
  • Stock packaging with your logo
  • Regional exclusivity not guaranteed
  • Standard QC (AQL Level II)
  • Sample fee refunded on order
Typical upfront: $500–$1,500
Enterprise
500+ units

Best for established brands consolidating supply chain

  • Unlimited branded SKUs
  • All branding techniques available
  • Premium packaging (rigid, magnetic, foil)
  • Multi-region exclusivity
  • 100% inspection + video proof
  • Dedicated team (manager + QC engineer)
Typical upfront: $4,000+

What Brand Owners Say

From Resellers to Brand Owners.

Went from 4% to 23% repeat rate in 90 days. Amazon Brand Registry approved. I’m no longer competing on price.

Sarah UK Kitchenware · Amazon + Shopify

Launched 3 colorways in 14 days with zero inventory risk. The burgundy sold out in 11 days. I tested more in two weeks than my old supplier let me test in a year.

Marcus US Athletic Apparel

ASG let us launch 9 SKUs in 5 months. The speed of iteration finally matched the speed of our marketing.

Thomas Netherlands Wellness Brand
Sarah’s UK Kitchenware Brand

From £22 to £34.
From 4% to 23% Repeat.

+54%AOV increase
+475%Repeat rate
3SKUs launched
90dFrom start to Brand Registry

Before: 70 orders/day on Amazon UK selling generic kitchen scales. Identical product on 18 other listings. Margin squeezed to 12%. Repeat rate stuck at 4%.

The shift: Private-labeled 3 SKUs — soft-touch finish, premium-matte packaging, printed recipe-card insert. MOQ: 500 units per SKU. Launch window: 14 days from approval.

After: Repositioned from £22 to £34. Repeat rate climbed to 23% within 90 days as branded unboxing drove social shares. Margin expanded to 34%. Amazon Brand Registry approved at day 62.

“My competitors still sell the $22 version. I’m not in that conversation anymore.”

Real Questions from Real Brand Owners

Straight Answers. No Sales Talk.

You
If it’s a factory’s existing product, how is it really “mine”?
The brand is yours — logo, packaging, story, colors. The underlying product stays the factory’s catalog item. You get regional exclusivity (no other client in your market gets the same SKU). Want design exclusivity? Graduate to OEM.
ASG
You
Can I really launch with 50 units? Isn’t that too small for the factory?
Yes. Our catalog is pre-screened for factories that accept 50-unit MOQs. Below 50 units, branding setup fees ($200–$500 one-time) become uneconomical per-unit. For sub-50 testing, use white-label or dropshipping.
ASG
You
Does this qualify for Amazon Brand Registry?
Typically yes, once you have (1) a registered trademark in your target market and (2) your brand physically on the product or packaging. We help document product brand requirements for Registry. Most private-label clients are Registry-approved within 60 days of launch.
ASG
You
What if the factory sells my exact branded product to someone else?
Regional exclusivity is contractually enforced per-SKU. If a factory breaches and produces your exact branded version for a competitor in your exclusivity zone, we cover legal pursuit and help migrate production to a different factory.
ASG
You
What certifications come with the products?
You inherit the factory’s existing certs: CE, FCC, RoHS for electronics; FDA for cosmetics & medical-adjacent; CPSC for children’s products. Each catalog product shows which certs it carries. If your target market needs a cert the product doesn’t have, we flag it before sourcing.
ASG
ASG GUARANTEE · SINCE 2019 · ASG GUARANTEE · SINCE 2019 · QC WARRANTY
No. PL-2026
Quality Warranty Clause

If production units differ from your
approved samples, we reship — at our cost.

01

You approve physical samples before any batch enters production.

02

If shipped units deviate from spec, it’s our QC failure — not yours.

03

No evidence required. No dispute process. No back-and-forth.

Janson Wang Founder & CEO · ASG Dropship
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