Private Label Home & Lifestyle
Candles. Soaps. Home Fragrance. Your Brand. Your Aesthetic.
140+ pre-qualified home goods factories specializing in candles, soaps, diffusers, room sprays, and lifestyle essentials. From hand-poured artisanal to machine-scaled production — pick the aesthetic that matches your brand.
Home Market
Home & Fragrance Is the Most Giftable Private Label Category.
$14B candle market. $26B soap market. $20B home fragrance. Products that gift well, Instagram well, and land directly in customers’ daily rituals.
Product Catalog
6 Home Categories · 800+ Base Products.
Material Choices
Your Aesthetic + Eco Credentials.
Home category customers care about ingredients. Paraffin vs soy vs coconut wax. Palm-free soap. Synthetic vs pure essential oil fragrance. We match your brand positioning.
35-Day Launch
Your Home Brand, Warehouse-Ready in 5 Weeks.
Scent + Material Selection
Pick scent profile (fresh / woody / floral / gourmand), wax type, vessel style. Shortlist 3–5 candidates.
Sample Candles / Soaps
Burn test candles (scent throw, burn time, even melt). Soap samples for lather, scent retention, skin feel.
Vessel + Label Design
Jar design, label artwork, warning text (flame safety for candles, ingredient lists for soap). Proof approval.
Production Run
Pour / mould / cure. Candles need 72-hour cure before packaging. Photo updates at key milestones.
QC + Gift Packaging
Per-unit visual check. Gift box assembly if applicable. Shipping boxes designed to avoid jar breakage.
Warehouse Intake
Stock arrives. Climate-controlled storage for scent integrity.
MOQ & Pricing
Candles from $1.80/Unit. Soap from $0.90/Bar.
Best for Etsy, farmer’s markets, local retail
- 1 SKU in 1 scent
- Stock vessel + custom label
- ~$1.80–$4.50 unit cost (candles)
- Natural wax available
- Hand-poured feel
Best for a 3–6 scent DTC launch
- 3–6 SKUs (different scents or products)
- Custom vessel shape
- Gift box + tissue wrap
- Seasonal collections planned ahead
- Unit cost drops 25–35% vs Artisan
- Amazon + Shopify ready
Best for retail distribution + subscription box
- Custom fragrance development
- Custom vessel moulds
- IFRA safety dossiers
- Subscription box format
- Unit cost drops 40–55% vs Artisan
- Private warehouse section
Real Home Brand
A Couple Built a $250K/Year Candle Brand From Nothing.
Starting PointDavid and Mia ran a successful Airbnb in Vancouver. Guests kept asking where the candle scent came from. They realized they had an unused skill: picking scents guests loved. But no manufacturing expertise.
What We BuiltA 5-scent collection (Cedar + Eucalyptus, Bergamot + Vetiver, Lavender + Vanilla, Smoked Oak, Sea Salt + Sage). Amber glass vessel with wooden wick for burn aesthetic. Kraft gift box with handwritten thank-you insert. MOQ: 300 units per scent. Natural coconut-soy wax blend.
OutcomeLaunched on Shopify + Etsy. Sold out first 1,500 units in 6 weeks. Partnered with 4 boutique hotels for in-room candles (B2B revenue). Reorder at 1,000 units per scent after month 2. Revenue $250K in year 1.
Pair With
Extend Your Home Lifestyle Brand.
Home & Lifestyle FAQ
Questions Before Your First Pour.
Soy vs coconut vs paraffin — which wax?
Soy: cleanest burn, slowest scent throw, premium positioning. Coconut: creamy burn, best scent throw, mid-premium. Coconut-soy blend (most popular): balances cost + performance. Paraffin: strongest hot throw, lowest cost, but controversial for “clean” brands. We recommend coconut-soy for most DTC brands.
How do I develop a custom scent?
Two paths: (1) Pick from our 280+ stock scents library — fastest, included in base price. (2) Custom blending from essential oils + fragrance oils — $400–$1,200 per scent + 500 unit MOQ. We send blind-coded scent samples so you evaluate without brand bias.
Safety regulations for candles?
ASTM F2417 (US candle safety) and EN 15493 (EU) cover flame height, stability, secondary ignition. Our factories test to these standards. Products ship with required warning labels. For California Prop 65, we use CA-compliant fragrance ingredients by default.
Can I sell soap as “natural” / “handmade”?
Factories can produce “natural” formulations (palm-free, essential-oil-scented, mechanical rather than cold-process). “Handmade” is a regulated term in some markets — we avoid the claim if the process is mechanical. Cold-process soap (true handmade) is available at higher MOQ (1,000+).
Shipping candles — fragile concerns?
Glass candle vessels need molded-pulp or foam inserts for shipping. We include protective packaging in the unit price. Breakage rate typically <0.3%. For higher-value candles (over $40 retail), we recommend custom inserts and double-walled shipping boxes.
Subscription box format?
Yes. We pre-kit subscription boxes (3, 4, or 6 items per box) with tissue wrap, thank-you card, and outer kraft box. Fulfillment can be monthly, bi-monthly, or custom. Pricing: $0.50–$1.50 per box for kitting depending on complexity.
Launch Your Home Brand
Your Home & Lifestyle Brand Could Launch in 35 Days.
Book a 30-min consultation. We’ll shortlist scents, arrange sample candles/soaps, and outline vessel options.
Book Home Brand Consultation30-min call · Scent shortlist within 48h · Samples within 10 days