Private Label Beauty & Cosmetics
Your Beauty Brand. Lip Balm to Lipstick.
FDA-Compliant. Low MOQ.
Private label lip balm, lip gloss, mascara, foundation, eyeshadow, brushes, and beauty tools. Over 120 pre-qualified cosmetics factories in Guangzhou’s “Beauty Valley” — the manufacturing hub behind most global makeup brands.
Why Beauty
The Beauty Industry Is Private Label’s Deepest Pond.
$580B global beauty market. Indie brands capture 25% of growth. Low unit cost + high perceived value = the best margins in private label.
Beauty Product Catalog
6 Categories · 900+ Formulations.
Compliance Built In
Beauty Is Regulated. We Pre-Vet Every Factory.
Lip products touch mucous membranes. Eye products sit close to your cornea. Compliance isn’t optional.
45-Day Launch
Beauty Product Launch Is a 45-Day Process.
Formula & Shade Selection
Choose from 900+ formulas. Pick shade range (for color cosmetics, typically 4–12 shades for inclusive launch).
Samples + Wear Testing
Physical samples couriered. Wear test: 8-hour wear, comfort, color payoff, packaging feel.
Packaging & Compliance
Approve tube/palette design. INCI ingredient list. Batch codes. EU Responsible Person assigned if needed.
Production Run
Filling + assembly. Mid-run microbial testing. Photo updates on packaging.
QC + Certification
Final batch tests. Certificates of Analysis (CoA). Outer carton labeling.
Warehouse Intake
Temperature-controlled transport. Stock into climate-controlled section.
Beauty MOQ & Pricing
Lip Balm Starts at $0.60/Unit. Scale From There.
Best for single hero product (lip balm, gloss)
- 1 SKU in 1–3 colorways
- Stock packaging with your label
- ~$0.60–$2.50 unit cost
- FDA-registered factory
- Standard 6-month shelf life
Best for a 5–8 product launch
- 5–8 SKUs (inclusive shade ranges)
- Custom packaging + magnetic palette
- Cruelty-free / vegan factory option
- EU + US compliance docs
- Unit cost drops 20–30% vs Entry
- Batch microbial testing included
Best for viral TikTok / influencer launches
- Custom formula development
- Custom packaging moulds
- Multi-region compliance + stability
- Unit cost drops 35–50% vs Entry
- Priority production slots
- Ingredient label co-design
Real Beauty Launch
A Creator Built a Lip Gloss Line to $180K in 4 Months.
Starting PointEmma had 45K TikTok followers reviewing affordable lip products. Sponsor deals paid pennies. Her audience kept asking “where’s your own gloss?”
What We BuiltA 6-shade lip gloss collection (nude + pink + rose + berry + plum + clear). Shimmer finish, hydrating formula, plumping ingredients for the “trending effect” claim. Branded applicator wand, custom tube design, pink velvet outer box. MOQ: 500 units per shade. Total upfront: $4,200.
OutcomeLaunched to TikTok at day 0 of available stock. First shade sold out in 4 days. Full line live on Shopify. Revenue $180K in first 4 months. Repeat rate 37%. Now planning a V2 with 6 new shades + a lip liner line.
Pair With
Complete Your Beauty Stack.
Beauty FAQ
Common Questions From First-Time Beauty Founders.
Can I customize the shade range?
Yes. For color cosmetics, you can pick from our stock shade library (500+ colors across lip, eye, complexion) or commission custom color development. Custom color adds $200–$600 per shade to R&D costs but gives you exclusivity on the hex code.
FDA, MoCRA, and compliance — what do I need?
US MoCRA (Modernization of Cosmetics Regulation Act) requires facility registration + product listing for all cosmetics sold in the US. Our factories are MoCRA-compliant. Your brand files product-level listings (we provide required data). EU adds CPNP + Responsible Person + PIF dossier.
Is cruelty-free / vegan available?
Yes. We have Leaping Bunny certified factories. Vegan formulations avoid beeswax, carmine, lanolin, collagen. Specify at brief stage and we match to pre-certified facilities. About 20% cost premium typical.
What about stability testing?
Standard: 12-month shelf life, tested with 3-month accelerated aging. For claims like “long-wear” or “24-hour”, we run extended wear testing ($400–$1,200 per formula). Amazon beauty listings often require stability reports — we produce them on request.
Packaging options for beauty?
Tubes (lip products, mascara), glass bottles with droppers (serums, oils), magnetic palettes (eyeshadow, blush), airless pumps (foundation), twist-up (deodorant, balms), compact mirrors. All available in stock shapes or custom moulds (from $800 mould fee).
Influencer-ready product specs?
For TikTok/Instagram-driven brands: custom applicator wands, shimmer payoff, pigment intensity shots, satisfying texture (whipped, jelly, mousse). We can match reference videos to existing factory textures or commission custom.
Launch Your Beauty Line
Your Beauty Brand Could Launch in 45 Days.
Book a 30-min beauty consultation. We’ll shortlist formulas, arrange shade samples, and outline compliance for your target market.
Book Beauty Consultation30-min call · Formula + shade shortlist within 48h · Samples within 10 days